Projects
Portfolio, tools, experiments, and live builds.
A selective map of practical tools, live products, and experiments focused on decision support: regional planning, competitor intelligence, conversion critique, e-commerce calculators, Copilot support workflows, and product-minded systems builds.
Maturity guide
Live product means publicly usable now. In progress means active build work with incomplete scope. Prototype demo means a working proof build with narrower scope. Concept means early framing, not production-ready.
Context Switch is one build label inside this wider portfolio, not the portfolio itself.
Featured live proof
Current live proof includes UK Shortlists as a buying-guide product and Manage My Garden as a regional planning utility: two different examples of structured data, clear decision support, and public product discipline.
Open Manage My GardenProducts & Tools
NoTrap Business Tools
A live small-business tool collection for invoices, quotes, QR assets, pricing checks, cash runway plans, review replies, and follow-up messages without subscription traps.
Why it matters It turns a common small-business task into a useful, honest product: clear static-vs-dynamic trade-offs, downloadable assets, no login before value, and a simple paid path for owners who want the work checked before printing.
Manage My Garden
A live planting-calendar product for UK, Ireland, and island gardens, with regional timing, plant recommendations, saved actions, and disclosed shopping links.
Why it matters It turns scattered seasonal gardening advice into a practical product workflow: region first, month by month, clear uncertainty, useful filters, and enough plant detail to support real decisions.
Website Fitness Checks
Commercial health checks for public websites, combining competitor context, conversion clarity, trust proof, and practical first-fix priorities.
Why it matters It turns two useful modules into one buyer-facing offer: a public website commercial health check with source-backed judgement, not a noisy AI report.
Website Fitness Checks - Conversion Module
The conversion and copy-diagnosis module inside Website Fitness Checks for public websites that need clearer commercial journeys.
Why it matters It keeps the public offer simple: buyers get one website commercial health check, while the underlying fulfilment can combine competitor context and on-page conversion diagnosis.
AI Support
A plain-English AI adoption surface for Copilot, ChatGPT, Claude and Gemini, with prompt patterns, critique, instruction building, and context preparation.
Why it matters It turns fragmented AI-adoption advice into a productised support layer: clear setup paths, safe-use habits, reusable tools, and a sensible workshop offer.
My Business Brain
A free founder operating board for tasks, priorities, decisions, weekly resets, useful business-tool routing, and optional AI credits.
Why it matters Small founders rarely need another heavy project-management system. They need a calm place to choose the next useful action and connect it to tools that reduce friction.
Uncovered Truths
A live paid evidence-intelligence site for source maps, decision briefs, and dossier sprints on contested systems.
Why it matters It gives the wider Context Switch organisation a credible research-product surface rather than another generic content site.
QuarterReady Ledger
A UK income and expense records app for sole traders, small landlords, and one-person firms that keeps bookkeeping review-ready without full accounting-suite overhead.
Why it matters It turns a practical finance/admin problem into a clearer, more trustworthy workflow with real product discipline, MTD-aware positioning, and a strong review-first structure.
Chronicle
A private journaling app for daily reflection and timeline review, built to make personal notes easier to keep and revisit.
Why it matters A personal product executed with real product discipline — calm UX, useful defaults, and a clear reason to exist.
Match Tally
A mobile-first football admin tool for tracking opponents, fixtures, results, and season stats with less spreadsheet friction.
Why it matters It solves a practical admin problem with direct structure, faster workflows, and just enough product thinking to make repeated use genuinely easier.
Workout Planner
A workout planning app that gives clear daily sessions, practical modifiers, and synced training history.
Why it matters It turns a recurring personal workflow into a cleaner product — one that is genuinely usable, adaptable, and shaped around repeated real-world use.
E-Commerce Utility Calculators
A focused e-commerce calculator suite for TikTok Shop ROAS, Shopify vs Etsy trade-offs, and UK import duty and VAT checks.
Why it matters It turns messy commercial arithmetic into fast, usable decision support — the kind of narrow tool that earns repeat use because it removes friction immediately.
Signal From The Future
A stylised future-path explorer that maps current priorities into plausible trajectories, trade-offs, and next moves.
Why it matters It shows that a static, rule-based tool can still feel distinctive and useful when the framing is sharp, the trade-offs are believable, and the interface supports the experience rather than pretending to be the experience.
Achievement Passport
A product concept for capturing student achievements in and out of school for clearer reviews, awards, and application summaries.
Why it matters It turns fragmented milestones, evidence, and strengths into a calmer, more structured whole-child record with a practical real-world use case.
CQS Smart Operations Console
A prototype operations console for a UK food and beverage wholesaler that surfaces stock risk, supplier actions, and director-level visibility in one workflow.
Why it matters It demonstrates that AI-assisted rapid prototyping can produce a credible, domain-specific B2B operations tool — one that reflects the actual workflows and data language of a real wholesale business.
Websites & Content
UK Shortlists
A live UK buying-guide product built with category-first architecture, structured shortlist logic, and commercial publishing discipline.
Why it matters It demonstrates product-minded information architecture and steady operating discipline inside a live commercial buying-guide product.
Scottish Biltong
An in-development brand-led landing page for a Scottish venison biltong concept with stronger editorial storytelling.
Why it matters It shows a more commercial, visual, and conversion-aware side of the portfolio without becoming generic ecommerce fluff.
Digital Shed
An in-development media hub concept for calmer curation and better daily signal selection.
Why it matters It is a more intentional answer to the daily mess of news, content, and attention.
Concepts & Experiments
Little Realms
A remastered browser god-game sandbox where terrain, settlements, wildlife, powers, and threat create a compact playable simulation.
Why it matters It shows the interactive and systems-thinking side of the portfolio as an actual playable proof piece: simulation logic, canvas rendering, save state, responsive UI, and QA rather than a forgotten off-platform prototype.
Signal Creature
An interactive concept where a living creature represents world-state signals such as momentum, risk, and opportunity.
Why it matters It combines signal tracking, world-state thinking, and a more experimental interface metaphor to explore how passive systems can feel alive without becoming decorative nonsense.
Nebula Frontier
A prototype sci-fi strategy concept exploring commander progression, colony systems, and high-stakes resource decisions.
Why it matters It captures the creative and game-build side of the portfolio. The concept has enough depth to expand, and the prototype demonstrates that the world and mechanics have legs.
Not every project here needs to be a startup.
Some projects are live, some are experiments, and some are simply worth capturing properly before they disappear into a notes app.