Projects

Portfolio, tools, experiments, and live builds.

A single place for the websites, utilities, product ideas, media concepts, and interactive experiments I am building, revisiting, or using as launch points for something better.

10 projects
Brand & Sub-site·2024
Live

Context Switch

A build label for software, systems, utilities, and experiments.

Why it matters  It creates a coherent home for the software side of the work without cluttering the main personal brand.

toolssystemssoftware
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Media Concept·2024
In development

Digital Shed

A configurable media hub built around editorial calm and better signal selection.

Why it matters  It is a more intentional answer to the daily mess of news, content, and attention.

mediaeditorialconcept
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Scottish Biltong screenshot
Website·2025
In development

Scottish Biltong

A rich brand-led landing page for a Scottish venison biltong concept with a stronger editorial and storytelling feel.

Why it matters  It shows a more commercial, visual, and conversion-aware side of the portfolio without becoming generic ecommerce fluff.

brandwebsiteeditorial
App Concept·2024
Concept

ADHD App

A low-friction task experience designed around activation, momentum, and reduced overwhelm.

Why it matters  Most productivity software assumes the problem is discipline rather than starting friction.

productivityfocustool
Media Concept·2024
Concept

Uncovered Truths V2

A cleaner second pass at a content property with sharper packaging and stronger structure.

Why it matters  It captures an idea worth developing without pretending it needs to be fully built tonight.

mediacontentpublishing

Not everything here needs to be a startup.

Some projects are live, some are experiments, and some are simply worth capturing properly before they disappear into a notes app.

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