Projects
Portfolio, tools, experiments, and live builds.
A selective map of practical tools, live products, and experiments focused on decision support: competitor intelligence, conversion critique, e-commerce calculators, Copilot support workflows, and product-minded systems builds.
Maturity guide
Live product means publicly usable now. In progress means active build work with incomplete scope. Prototype demo means a working proof build with narrower scope. Concept means early framing, not production-ready.
Context Switch is one build label inside this wider portfolio, not the portfolio itself.
Featured live proof
UK Shortlists runs 18 category hubs and 100 shortlist routes, with top-20 money-page prioritisation, category-first information architecture, and a telemetry-led optimisation workflow. UK Shortlists — a Context Switch product.
View UK ShortlistsProducts & Tools
Competitor Intelligence Pro
Structured competitor research for batch extraction, custom field mapping, and source-backed monitoring.
Why it matters It keeps competitor analysis lightweight and immediately usable inside the main site while preserving a direct route to the standalone app.
Conversion Critic
Diagnostic review for landing page copy with actionable conversion feedback.
Why it matters It makes copy review more actionable by turning vague landing-page opinions into a focused diagnostic workflow.
Ledgerie
A UK income and expenditure tool for individuals, sole traders, and landlords that keeps bookkeeping review-ready without full accounting-suite overhead.
Why it matters It turns a practical finance/admin problem into a clearer, more trustworthy workflow with real product discipline and a strong review-first structure.
Chronicle
A private journaling app for daily reflection and timeline review, built to make personal notes easier to keep and revisit.
Why it matters A personal product executed with real product discipline — calm UX, useful defaults, and a clear reason to exist.
Match Tally
A mobile-first football admin tool for tracking opponents, fixtures, results, and season stats with less spreadsheet friction.
Why it matters It solves a practical admin problem with direct structure, faster workflows, and just enough product thinking to make repeated use genuinely easier.
Workout Planner
A workout planning app that gives clear daily sessions, practical modifiers, and synced training history.
Why it matters It turns a recurring personal workflow into a cleaner product — one that is genuinely usable, adaptable, and shaped around repeated real-world use.
E-Commerce Utility Calculators
A focused e-commerce calculator suite for TikTok Shop ROAS, Shopify vs Etsy trade-offs, and UK import duty and VAT checks.
Why it matters It turns messy commercial arithmetic into fast, usable decision support — the kind of narrow tool that earns repeat use because it removes friction immediately.
Signal From The Future
A stylised future-path explorer that maps current priorities into plausible trajectories, trade-offs, and next moves.
Why it matters It shows that a static, rule-based tool can still feel distinctive and useful when the framing is sharp, the trade-offs are believable, and the interface supports the experience rather than pretending to be the experience.
Copilot Support
An in-development Copilot support product that combines prompt patterns, critique, instruction building, and context preparation.
Why it matters It turns fragmented AI-adoption advice into a more productised support layer — something closer to a usable operating aid than another vague prompt gallery.
Achievement Passport
A product concept for capturing student achievements in and out of school for clearer reviews, awards, and application summaries.
Why it matters It turns fragmented milestones, evidence, and strengths into a calmer, more structured whole-child record with a practical real-world use case.
CQS Smart Operations Console
A prototype operations console for a UK food and beverage wholesaler that surfaces stock risk, supplier actions, and director-level visibility in one workflow.
Why it matters It demonstrates that AI-assisted rapid prototyping can produce a credible, domain-specific B2B operations tool — one that reflects the actual workflows and data language of a real wholesale business.
Websites & Content
UK Shortlists
A live UK buying-guide product built with category-first architecture, structured shortlist logic, and commercial publishing discipline.
Why it matters It demonstrates product-minded information architecture and steady operating discipline inside a live commercial buying-guide product.
Scottish Biltong
An in-development brand-led landing page for a Scottish venison biltong concept with stronger editorial storytelling.
Why it matters It shows a more commercial, visual, and conversion-aware side of the portfolio without becoming generic ecommerce fluff.
Digital Shed
An in-development media hub concept for calmer curation and better daily signal selection.
Why it matters It is a more intentional answer to the daily mess of news, content, and attention.
Uncovered Truths V2
A media concept exploring a cleaner second pass at a content property with sharper structure and packaging.
Why it matters It captures an idea worth developing without pretending it needs to be fully built tonight.
Concepts & Experiments
Little Realms
A browser sandbox experiment where terrain, spawning, and simple rules create emergent interaction.
Why it matters It shows the interactive and systems-thinking side of the portfolio — less polished product, more genuine curiosity about what happens when you give simple rules room to play out.
Signal Creature
An interactive concept where a living creature represents world-state signals such as momentum, risk, and opportunity.
Why it matters It combines signal tracking, world-state thinking, and a more experimental interface metaphor to explore how passive systems can feel alive without becoming decorative nonsense.
Nebula Frontier
A prototype sci-fi strategy concept exploring commander progression, colony systems, and high-stakes resource decisions.
Why it matters It captures the creative and game-build side of the portfolio. The concept has enough depth to expand, and the prototype demonstrates that the world and mechanics have legs.
ADHD App
A concept task experience designed around activation, momentum, and reduced overwhelm rather than rigid productivity routines.
Why it matters Most productivity software assumes the problem is discipline rather than starting friction.
Not every project here needs to be a startup.
Some projects are live, some are experiments, and some are simply worth capturing properly before they disappear into a notes app.