Tool
Website Fitness Checks - Conversion Module
A practical working module for reviewing landing page copy, trust proof, calls to action, and avoidable buyer friction as part of a wider Website Fitness Check.
What it does
The conversion module reviews landing page copy, trust proof, calls to action, and avoidable buyer friction as part of the wider Website Fitness Checks offer.
How it works
- 01Add the exact public landing page, product page, or service page URL you want reviewed.
- 02Scan the page so the tool extracts title, meta copy, headings, buttons, links, and visible text.
- 03Use the structured feedback to prioritize practical conversion improvements.
Pricing and access
Free preview, then optional manual reviews in GBP
You can run the free website check-up first, then choose a one-time manual review when the page is commercially important.
- Free website critique available
- Quick Report: GBP9 one-off
- Manual Teardown: GBP39 one-off
- Paid reviews cover the live page, mobile first screen, proof, CTA, friction points, and rewrite priorities.
The free tool scans public pages and analyses extracted copy. Paid options are manual reviews, not automated legal, financial, or compliance advice.
Capabilities
- Executive Verdict
- Detailed Blocker Breakdown
- Trust Analysis
- Offer Analysis
- CTA Analysis
- Prioritized Fix Plan
- Copy Rewrite Suggestions
Use this when
- You want to diagnose why a landing page feels weak before rewriting it.
- Your copy has too many claims and not enough structure.
- You need conversion-focused critique rather than generic copy feedback.
Questions this helps answer
- Is the headline doing enough work?
- Where is the biggest persuasion gap?
- What is creating friction or vagueness?
- What should be fixed first?
Best used in a full tab
On smaller screens, open Conversion Critic in a separate browser tab for a better review workflow.
Open conversion moduleEmbedded sessions can be limited by browser policies. Authentication, payments, long-running jobs, or file-heavy tasks may work better in a full tab.
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