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Website Fitness Checks - Conversion Module

A practical first-pass module for reviewing extracted landing-page wording, proof language, offer clarity, and visible action labels.

Open conversion moduleJump to embedded preview

What it does

The free module extracts public wording and visible action labels, then checks offer clarity, audience fit, proof language, vague claims, and practical copy priorities. It does not inspect layout, behaviour, analytics, or a complete buyer journey.

How it works

  1. 01Add the exact public landing page, product page, or service page URL you want reviewed.
  2. 02Scan the page so the tool extracts title, meta copy, headings, buttons, links, and visible text.
  3. 03Use the structured feedback to prioritize practical conversion improvements.

Capabilities

  • Extracted-copy verdict
  • Offer-language checks
  • Audience-fit checks
  • Proof-language gaps
  • Visible action-label checks
  • Prioritized copy actions
  • Copyable first-pass brief

Use this when

  • You want to diagnose why the wording on a landing page feels weak before rewriting it.
  • Your copy has too many claims and not enough structure.
  • You need a focused wording critique before a human visual and behavioural review.

Questions this helps answer

  • Is the headline doing enough work?
  • Which proof or offer-language gap is most visible?
  • What is creating friction or vagueness?
  • What should be fixed first?

Best used in a full tab

On smaller screens, open Conversion Critic in a separate browser tab for a better review workflow.

Open conversion module

Embedded sessions can be limited by browser policies. If a public page cannot be fetched or the interface feels constrained, open the tool in a full tab.

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