Free website critique

Website conversion check-up

Add a public URL, let the tool pull the page copy, and get a colourful buyer-journey critique before you spend more on ads, redesigns, or outreach.

1Add the website addressSo the report and paid review know what page we are judging.

2Scan the public pageThe tool extracts title, meta copy, headings, buttons, links, and visible page text.

3Use the action cardsFix the first blocker or buy a manual review when the stakes justify it.

Buy £19 quick report Buy £79 teardown

The free tool scans public pages and analyses the extracted copy. The paid options are manual reviews of the live page, mobile first screen, proof, CTA, and rewrite priorities.

Website review workspace

URL scan first, editable extracted copy second, action cards for the next fix.

Strong challenger

1. Website addressUse the exact public landing page, product page, or service page you want judged.2. Page type3. Extracted page copyScanned from https://markhay.net/competitor-intelligence. Edit this only if the site hides important copy behind scripts, tabs, or popups.

Email brief

Score90

Words58

Proof cues1

CTA cues3

Buyer read

Clear enough to test with real traffic.

What buyers see first

Competitor Intelligence helps bid teams spot competitor moves before the next pitch.

This is the first promise they judge.

What makes them hesitate

Trust cues

There are not enough signals that the visitor can trust the offer.

What to fix next

Add evidence, caveats, public sources, examples, customer proof, or a clear process.

This is the first change I would make before buying more traffic.

Priority fixes

MediumTrust cues: There are not enough signals that the visitor can trust the offer. Fix: Add evidence, caveats, public sources, examples, customer proof, or a clear process.

Rewrite direction

Competitor Intelligence helps bid teams spot competitor moves before the next pitch: clear buyer, visible proof, one obvious next step.

£19 quick report £79 teardown

Copyable audit brief

Conversion Critic audit: https://markhay.net/competitor-intelligence
Page type: landing page

Score: 90/100
Verdict: Strong challenger
Buyer read: Clear enough to test with real traffic.
Word count: 58

Priority fixes:
1. Trust cues (Medium): Add evidence, caveats, public sources, examples, customer proof, or a clear process.

Suggested first-screen direction:
Competitor Intelligence helps bid teams spot competitor moves before the next pitch: clear buyer, visible proof, one obvious next step.

Checks:
- Buyer named: yes
- Outcome visible: yes
- Proof cues: 1
- CTA cues: 3

Manual report option:
The paid review checks the live page, mobile first screen, proof, CTA, friction points, and gives a prioritized rewrite plan.

A website conversion audit that starts with the public page.

Conversion Critic is for landing page critique, website CTA audits, offer clarity checks, and quick buyer-journey reviews. The free scan gives a practical first pass; manual reviews are there when the stakes justify a deeper teardown.

View project proof See example output Read the critique note

What does Conversion Critic check?

It checks public page copy for buyer clarity, audience fit, proof gaps, CTA clarity, vague claims, and the next highest-impact conversion fix.

Do I need to paste my copy?

No. Start with a public URL and scan the page. You can edit the extracted text only when important copy is hidden behind scripts, tabs, or popups.

Who is this useful for?

It is useful for founders, operators, agencies, and ecommerce teams reviewing landing pages, service pages, product pages, or checkout pages before more traffic is sent to them.

Are the paid reviews automated?

No. The free tool is automated. Paid reviews are manual reviews of the live page, mobile first screen, proof, CTA, friction points, and rewrite priorities.