Website Fitness Checks

Know what to fix before buying more traffic.

A practical website health check for owner-led businesses. It combines competitor context, conversion clarity, trust proof, and source-linked first fixes so the next move is obvious.

Public-source first. No subscription required for the starter scan. No private logins or analytics access needed.

What gets checked

Commercial clarity

Public-source evidence, plain-language judgement, and a practical next action rather than a long generic audit.

Competitor context

Public-source evidence, plain-language judgement, and a practical next action rather than a long generic audit.

Conversion friction

Public-source evidence, plain-language judgement, and a practical next action rather than a long generic audit.

Trust and risk gaps

Public-source evidence, plain-language judgement, and a practical next action rather than a long generic audit.

Choose the route

Start small, then only go deeper if the evidence is useful.

GBP19

Starter Scan

One public site, competitor context, conversion blockers, and first-fix priorities.

Start with GBP19 scan

GBP39/month

Micro Watchlist

A small monthly public-source watchlist for competitor and market signals worth noticing.

Start a watchlist

GBP99

Strategy Brief

A deeper source-linked brief across up to eight competitors or context sources.

Request a strategy brief

Two tools, one offer

Use the free tools when you want to self-check first.

Website Fitness Checks is the commercial wrapper. The live tools underneath are separate so you can test the two parts independently before buying a manual review.