Mark Hay
I help owner-led businesses grow with practical AI, clearer systems, useful automation, and working decision-support tools.
The useful pattern is simple: make the evidence visible, reduce the repeated work, and leave people with something they can actually use.
Active ecosystem
A select collection of products and prototypes that are live and working. These show the patterns that are actually practical to build.
A selective front door: working tools, product/prototype proof, short notes, and direct ways to engage when a bottleneck needs solving.
The site is a selective proof surface: working tools, live products, practical notes, and direct contact when a bottleneck is worth solving.
Best used for
The kinds of operational problems where I consistently add value.
How I work
The tools and projects here are working surfaces, not decorative demos. Outputs are designed to support decisions, not replace professional advice.
Source links, assumptions, confidence notes, and caveats are more useful than polished certainty.
The goal is to reduce repeated effort and improve decisions, not add another dashboard for its own sake.
Start with a narrow useful version, prove the signal, then scale what survives contact with real work.
Where something is advisory, experimental, manual, or not yet production-grade, it should say so plainly.
Current and recent work
A snapshot of the kinds of problems currently on the bench. Work is described at the level the client is comfortable with.
Operational data, inventory tracking, and decision-support tooling for a growing second-hand games business.
Go-to-market intelligence and competitor analysis for a founder entering a crowded DTC food category.
Workflow automation and internal reporting for an operations-heavy catering business with fragmented processes.
If you have a defined bottleneck that needs focused progress, Friday Deep Dive is the fastest route in.
Working tools
Direct routes to Practical Business Systems, tender control, evidence briefings, and e-commerce calculators. Use the working tools first; contact only when the problem is worth a deeper pass.
Who it is for
Suppliers and bid teams that need to find, qualify, draft, review, and control tender responses.
Problem it solves
Turns tender discovery into a managed workspace for bid/no-bid decisions, response packs, evidence gaps, approval lock, and export handoff.
How useful is this tool?
Who it is for
Owner-led businesses that need to get ready, improve a website, price and sell, or keep cash, customers and delivery visible.
Problem it solves
Joins NoTrap tools, Website Fitness, My Business Brain and focused advisory into one free-first route without replacing their working deep links.
How useful is this tool?
Who it is for
Founders, operators, and organisations that need a bounded source map or decision brief before acting on contested information.
Problem it solves
Turns scattered public evidence into source maps, confidence labels, handoff-ready briefs, and clearly stated research boundaries.
How useful is this tool?
Who it is for
E-commerce operators making margin, fee, and landed-cost decisions.
Problem it solves
Gives direct answers to recurring pricing and profitability questions.
How useful is this tool?
Free starter token
Tokens are for public website checks only: one business, one domain, no logins, no analytics access, and no private customer data.
Focused engagement
One defined bottleneck. One focused day. A practical handover by end of Friday.
Availability is limited to one Friday Deep Dive at a time. I review every message personally and aim to respond within 48 hours.
Proof
A selective mix of live products and serious prototypes, including buying-guide, regional-planning, finance, admin, and AI-support proof.
Proof is ordered deliberately: live products first, then serious prototypes.
Build label
A quiet label for selected software products, systems work, and practical experiments by Mark Hay.
If you want to talk about systems, automation, product ideas, or a useful build, start a direct conversation.
