Free business tools now lead into clearer, honest next steps.
The business-support routes were reviewed from the customer outcome backwards. The procurement shelf now starts with its usable free pack and handles optional template work by enquiry, while the Shopify route opens a real public-page critique in product-page mode.
Why it matters
Visitors can get a useful result before speaking to anyone, understand exactly where automated checks stop, and avoid a checkout whose payment-to-delivery journey has not yet been revalidated.
This week
- Connected the Shopify CRO route directly to the live Conversion Critic with product-page context and a Shopify-specific human-review handoff.
- Kept the free Procurement Starter Pack live and removed purchase-ready claims, fixed prices and checkout links until paid fulfilment is proven again.
- Clarified that optional scope, files, delivery, terms and price are agreed in writing before paid work starts.
- Aligned the wider portfolio pages so planned, paused and available products are described consistently.







