Mark Hay builds products. Context Switch is the studio label for selected ones.
Context Switch sits inside the broader portfolio. It groups selected software products, systems work, and practical experiments that belong to the same product-minded lane.
The hierarchy stays clear: Mark Hay is the public identity, Context Switch is the build label, and each product keeps its own name and purpose.
A studio/build label by Mark Hay
Why it exists
A clearer home for selected build work
The label helps software and systems projects sit together without making the personal brand or the portfolio harder to navigate.
Context Switch exists to keep a specific category of work legible: useful products, structured experiments, and systems builds that are actively shaped into practical tools. It keeps this lane coherent while the main site still covers the broader portfolio.
How it works
Simple relationship, explicit ownership
01
Mark Hay
Public identity and main point of contact across the wider body of work.
02
Context Switch
A quiet studio layer used to group selected software and systems builds.
03
Products and concepts
Individual tools stay primary and are presented on their own merits.
What belongs under it
Focused inclusion criteria
- Practical tools that remove friction from repeat work
- Product experiments with clear real-world utility
- Systems builds that improve clarity and decision quality
- Software concepts worth developing beyond a loose idea
Selected examples
A small proof strip, not a full catalogue
These examples show the type of work that fits under Context Switch. They are representative, not exhaustive.
Ledgerie
Calm bookkeeping for income, expenses, and review-ready records.
View project →Match Tally
A structured match and season tracker for football admin workflows.
View project →Workout Planner
A practical training tool built around defaults that support consistency.
View project →Copilot Support
Support systems and workflows for practical Microsoft Copilot adoption.
View project →Signal Creature
A concept exploring signal-first product framing and interaction clarity.
View project →Achievement Passport
A concept focused on tangible progress records and useful motivation loops.
View project →Explore the broader portfolio
For full project browsing, maturity context, and the wider range of work, use the main Projects page.