Context Switch icon
Context Switch

Tools, systems, and experiments with a point.

Context Switch is the label I use for software builds and practical experiments — the place where utilities, workflow ideas, and product concepts sit before they become something bigger.

The common thread is simple: reduce friction, improve clarity, and build things that earn their keep.

Context Switch wordmark
A sub-brand by Mark HayActive

Principles

What it stands for

01

Practicality over theatre

If a tool adds process but removes no pain, it has failed.

02

Systems over heroics

The aim is repeatability, clarity, and less dependence on doing everything manually.

03

Quiet interfaces

Calm design, strong defaults, and less shouting. The product should do the work, not the branding.

Builds

Active builds

Everything under the Context Switch label, grouped by where it sits right now.

Live

UK Shortlists

View →

A practical shortlist site for structured recommendations and faster decisions.

Match Tally

View →

A football admin tool for tracking matches, opponents, and season stats in a mobile-first flow.

Little Realms

View →

A playful systems sandbox exploring terrain, settlements, and emergent behaviour.

Workout Planner

View →

A training utility built around better defaults, adaptive sessions, and repeated real-world use.

Nebula Frontier

View →

A sci-fi strategy prototype covering commander progression, colony management, and defense.

In progress

Digital Shed

View →

A configurable media hub built around editorial calm and structured signal.

Scottish Biltong

A product site for a small food business — clean, direct, and commerce-ready.

Concept

ADHD App

Designing around activation and momentum rather than productivity theatre.

Process

How things move

Most ideas start as sketches, become rough prototypes, and then either earn a fuller build or stay deliberately small. The point is not to dress everything up as a startup. It is to build the things that prove useful.

Philosophy

Why this exists

I'm not trying to dress every experiment up as a startup. Context Switch is simply a practical wrapper for the tools, utilities, and product ideas that are worth building properly. Some may stay small. Some may become products. Either way, the standard is the same: useful, clear, and well-made.

Context Switch icon

See the broader portfolio

Context Switch is one lane within the wider set of projects, websites, and experiments collected on markhay.net.

Explore Projects