Work
Systems, insight, and practical change.
I work at the point where operational complexity, decision-making, automation, and product-minded thinking overlap. The consistent thread is simple: turn messy information, awkward workflows, and unclear operating problems into something more usable, more trusted, and more effective.
Most of the work I do best involves bringing clarity, structure, and momentum to environments that have grown complex faster than their systems have.
Current and recent work
What is currently on the bench
A snapshot of recent engagements. Work is described at the level the client is comfortable with.
- Retro games resellercurrent
Operational data, inventory tracking, and decision-support tooling for a growing second-hand games business.
- Protein snacks startupcurrent
Go-to-market intelligence and competitor analysis for a founder entering a crowded DTC food category.
- Catering providerprevious
Workflow automation and internal reporting for an operations-heavy catering business with fragmented processes.
Have a defined problem? Apply for a Friday Deep Dive.
Strengths
What I do best
Building trust in numbers
I’m strongest where reporting needs to become more consistent, more credible, and more useful — especially when different teams need one workable version of truth.
Improving operational flow
I like solving repeated friction: manual work, unclear ownership, fragmented processes, awkward handoffs, and reporting that creates more effort than insight.
Designing practical automation
I use automation and AI where they genuinely improve delivery, speed, or quality — as leverage for better outcomes.
Bridging strategy and execution
I tend to work well in the gap between big-picture intent and day-to-day delivery, where the challenge is making the thing actually work in practice.
Capabilities
Capability areas
Business intelligence and decision support
Shaping reporting, KPIs, dashboards, and analysis so leaders can make clearer decisions with less noise.
Automation and process improvement
Reducing manual effort, improving repeatability, and designing more sustainable ways of working across teams and systems.
Cross-functional delivery
Working across operations, finance, and technology to align definitions, outputs, and priorities where complexity would otherwise create drag.
Practical AI and modern tooling
Using AI and modern build tools across ideation, analysis, planning, development, and review — always in service of a better output.
Proof
Selected proof
A mix of live products, working concepts, and public-facing builds that show how I think \u2014 not just what I can ship.
Ledgerie
A live finance/product utility shaped around review-ready bookkeeping, cleaner workflows, and calmer record management.
Chronicle
A live journaling product focused on reflection, habit-friendly structure, and lightweight personal insight.
Match Tally
A live utility product shaped around a real operational need and a tighter mobile-first workflow.
UK Shortlists
A live buying-guide product shaped by category-first information architecture, structured shortlist logic, and disciplined operating workflows.
Engagements
This is the kind of work I do
Structured problem-solving across products, workflows, decision support, and internal tools.
For teams or operators with a specific bottleneck, I offer a focused Friday Deep Dive — one scoped problem, one day, a working output by end of day.
For broader or earlier-stage work, there is also a path to discuss something else.
Process
How I work
My default approach is pragmatic: clarify the problem, simplify where possible, structure the work properly, then improve what matters. I favour solutions that are reliable in practice, not just persuasive in a presentation. I tend to do best in environments where complexity is real, expectations are high, and someone needs to connect the dots between insight, systems, and delivery.
Fit
Good fit / not a fit
Good fit
- Scaling organisations with growing operational complexity
- Reporting or KPI environments that need clearer structure
- Teams trying to reduce manual work and improve flow
- Product or internal-tool ideas that need shaping into something usable
- Roles or projects that sit across strategy, operations, and execution
Not a fit
- Work that is mostly presentation and very little substance
- Complexity added for its own sake
- Innovation talk without operational reality
- Environments where nobody actually wants to improve the process underneath the problem
Conversations
Open to useful conversations
I'm open to interesting roles, strategic conversations, advisory-style work, and practical collaborations where the challenge is real and the work has a point.
Start with a sensible conversation
If there is a useful problem, a role worth discussing, or a system that needs the right shape, you can reach me directly.