Website Fitness module
Check the words customers see before changing the whole page.
Add a public URL and get a focused critique of extracted copy and action labels before rewriting. It flags wording gaps; it does not claim to inspect visual layout, mobile first-screen order, analytics, customer behaviour or competitor performance.
The free tool analyses extracted public wording and action labels. A scoped human review begins with an enquiry; the deliverable, turnaround and price are agreed before any payment or work.
It does not see visual hierarchy, mobile layout, interaction behaviour, analytics or how a real buyer responds. Treat it as a wording first pass.
If those wider checks matter, run Website Fitness or ask about a scoped human review. Scope comes before payment.
URL scan first, action cards second. The text box is there so you can inspect what the scanner found.
Shopify review mode is ready. Add a public product, collection or campaign page URL; no admin access is needed.
Start with the wording you want to check
Scan a public page, paste its text or load the labelled fictional example. A heuristic score and suggested changes appear only after text is available.
This is a wording check, not a prediction of conversions. Copy and email become available with a result.
A website wording check that starts with the public page.
Conversion Critic extracts public page text and action labels, then checks offer clarity, audience fit, proof language, vague claims, and the next copy priority. It is a practical first pass—not a visual, behavioural, analytics, or full buyer-journey audit.
If you need a broader public-page scan with technical and commercial evidence, use the free Website Fitness Check. Competitor Intelligence is a separate research-brief builder and does not automatically research competitors.
What does Conversion Critic check?
It checks public page copy for buyer clarity, audience fit, proof gaps, CTA clarity, vague claims, and the next highest-impact conversion fix.
Do I need to paste my copy?
No. Start with a public URL and scan the page. You can edit the extracted text only when important copy is hidden behind scripts, tabs, or popups.
Who is this useful for?
It is useful for founders, operators, agencies, and ecommerce teams reviewing landing pages, service pages, product pages, or checkout pages before more traffic is sent to them.
What does the automated check not see?
It does not see visual hierarchy, mobile layout, interaction behaviour, analytics, customer behaviour, or competitor performance. Use it as a wording first pass, then review the live page as a human.