Website Fitness module

Check the words customers see before changing the whole page.

Add a public URL and get a focused critique of extracted copy and action labels before rewriting. It flags wording gaps; it does not claim to inspect visual layout, mobile first-screen order, analytics, customer behaviour or competitor performance.

1Add the website addressSo the tool can fetch the exact public page wording you want checked.

2Scan the public pageThe tool extracts title, meta copy, headings, buttons, links, and visible page text.

3Use the language flagsTighten the promise, proof wording or action label; then validate the full page separately.

Run the full free page scan Ask about a human copy review

The free tool analyses extracted public wording and action labels. A scoped human review begins with an enquiry; the deliverable, turnaround and price are agreed before any payment or work.

What this result does not cover

It does not see visual hierarchy, mobile layout, interaction behaviour, analytics or how a real buyer responds. Treat it as a wording first pass.

If those wider checks matter, run Website Fitness or ask about a scoped human review. Scope comes before payment.

Website review workspace

URL scan first, action cards second. The text box is there so you can inspect what the scanner found.

Buyer confusion risk

1. Website addressUse the exact public landing page, product page, or service page you want judged.2. Page type3. Page text to checkRun a scan to fetch public wording, or load the clearly labelled synthetic example.

Email brief

Shopify review mode is ready. Add a public product, collection or campaign page URL; no admin access is needed.

Wording heuristic7

Words0

Proof cues0

Action labels0

Copy-language read

The visitor is probably guessing what to do next.

Opening wording found

No clear opening line yet

Paste the first visible line from the page.

Highest-priority wording gap

Opening promise

The first line is not doing a clean enough job for a fast-moving buyer.

Copy change to test next

Make the first line say who it helps, what changes, and why the visitor should care now.

This is the first change I would make before buying more traffic.

Priority fixes

MediumOpening promise: The first line is not doing a clean enough job for a fast-moving buyer. Fix: Make the first line say who it helps, what changes, and why the visitor should care now.

HighWho it is for: The visitor has to infer whether the offer is meant for them. Fix: Name the buyer, role, sector, or situation directly in the first screen.

HighWhy it matters: The copy does not make the commercial payoff obvious enough. Fix: State the time saved, money protected, risk reduced, or decision improved.

MediumProof shape: The page feels like a claim instead of a concrete product or service. Fix: Add examples, deliverables, numbers, source links, screenshots, or a sample output.

MediumTrust cues: There are not enough signals that the visitor can trust the offer. Fix: Add evidence, caveats, public sources, examples, customer proof, or a clear process.

Rewrite direction

Make this product page easier to buy from: clear buyer, visible proof, one obvious next step.

Run full free page scan Ask about a human copy review

Copyable audit brief

Conversion Critic copy-language check: no page scanned
Page type: product page

Heuristic wording-completeness score: 7/100
Verdict: Buyer confusion risk
Copy-language read: The visitor is probably guessing what to do next.
Word count: 0

Priority fixes:
1. Opening promise (Medium): Make the first line say who it helps, what changes, and why the visitor should care now.
2. Who it is for (High): Name the buyer, role, sector, or situation directly in the first screen.
3. Why it matters (High): State the time saved, money protected, risk reduced, or decision improved.
4. Proof shape (Medium): Add examples, deliverables, numbers, source links, screenshots, or a sample output.
5. Trust cues (Medium): Add evidence, caveats, public sources, examples, customer proof, or a clear process.

Suggested first-screen direction:
Make this product page easier to buy from: clear buyer, visible proof, one obvious next step.

Checks:
- Buyer named: missing
- Outcome visible: missing
- Proof cues: 0
- Strong extracted action labels: 0
- Extracted actions: not available; text cues used instead

Boundary:
This automated result checks extracted wording and action labels. It does not inspect visual hierarchy, mobile layout, analytics, customer behaviour or completed competitor research.
A human review can be scoped by enquiry; deliverable, turnaround and price are confirmed before payment or work starts.

A website wording check that starts with the public page.

Conversion Critic extracts public page text and action labels, then checks offer clarity, audience fit, proof language, vague claims, and the next copy priority. It is a practical first pass—not a visual, behavioural, analytics, or full buyer-journey audit.

If you need a broader public-page scan with technical and commercial evidence, use the free Website Fitness Check. Competitor Intelligence is a separate research-brief builder and does not automatically research competitors.

View project proof See example output Read the critique note

What does Conversion Critic check?

It checks public page copy for buyer clarity, audience fit, proof gaps, CTA clarity, vague claims, and the next highest-impact conversion fix.

Do I need to paste my copy?

No. Start with a public URL and scan the page. You can edit the extracted text only when important copy is hidden behind scripts, tabs, or popups.

Who is this useful for?

It is useful for founders, operators, agencies, and ecommerce teams reviewing landing pages, service pages, product pages, or checkout pages before more traffic is sent to them.

What does the automated check not see?

It does not see visual hierarchy, mobile layout, interaction behaviour, analytics, customer behaviour, or competitor performance. Use it as a wording first pass, then review the live page as a human.