Award movement
Example Bid Adviser A
New local authority contract award found in public notices.
Evidence: High confidence: buyer notice and award trail.
Next action: Check positioning and proof against similar buyer needs.
markhay.net
Website Fitness Checks for public sites that need to work harder.
Build a brief, choose the right package, and get a public-source commercial health check covering website clarity, trust proof, competitor context, calls to action, and the first fixes to make.
Most first-time buyers should start with the £19 scan. It is deliberately small: one public site, named competitors, source-linked findings, and the first commercial fixes to make.
No subscription or account setup. The starter scan is a one-off manual review delivered by email.
Send the brief before or after checkout. If the scope is unclear, I will query it before starting rather than forcing a weak report.
Not ready to pay? Email the brief first and ask whether the £19 starter scan is the right level.
Have a free starter code?
Run the included public URL scan now, then save the result. Email is only for a human review or a question about the next sensible step.
Public sources
Confidence notes
Next actions
Stripe checkout
Best when a live decision needs evidence.
Outputs support commercial decisions; they are not legal, procurement, investment, financial, SEO-guarantee, or conversion-uplift advice.
After checkout
Send the brief, I check the public website and relevant public competitor/context sources, then return findings with source links, confidence notes, implications, and practical next actions. Weak or unclear scope is queried before work starts.
The £19 starter output
- One-page executive readout.
- Top website clarity, proof, and CTA issues.
- Competitor/context notes from public sources.
- Three practical changes to test first.
Website fitness brief builder
Starter ScanDescribe the public site, preview the output shape, then choose the lowest sensible package.
WebsiteSet
Competitors3
PackageStarter Scan
PriceGBP19 one-off
Recommended: Starter Scan
Lowest-friction way to test the evidence quality before committing to ongoing monitoring.
First time or free-code recipient? Email the brief first so scope can be checked before payment. If you are ready to proceed, Stripe checkout is card-only and the report is delivered by email after the public-source review. No subscription, retainer, or login is created for the starter scan.
Opened checkout but paused?Email the brief instead. I can confirm whether the scan is likely to be useful before you pay, or point you to the smaller free-code path if you already have one.
First report coverage
Impact Bids: award and buyer trail plus offer and pricing language. First report row: what changed, source link, confidence, buyer implication, and next action for Impact Bids.High
Thornton & Lowe: offer and pricing language plus website and proposition changes. First report row: what changed, source link, confidence, buyer implication, and next action for Thornton & Lowe.High
Executive Compass: website and proposition changes plus award and buyer trail. First report row: what changed, source link, confidence, buyer implication, and next action for Executive Compass.Medium
What the paid output includes
- Executive readout with top findings and next action.
- Public website clarity, trust, CTA, and friction check.
- Source-linked competitor signal ledger.
- Confidence and blind-spot notes.
- Battlecard prompts for bids, sales, or positioning.
Copyable brief
Website Fitness Check brief Company/project: Example Bid Advisory Team Website URL: https://example.com Market/niche: UK bid advisory and tender writing Competitors: Impact Bids, Thornton & Lowe, Executive Compass Priority signals: contract awards, pricing or offers, website changes Cadence: snapshot Decision to support: Which proof points and positioning claims should we respond to before our next sales page or bid campaign? Recommended package: Starter Scan (GBP19 one-off) First useful report should answer: - Does https://example.com make the offer, proof, and next action clear enough for a cautious buyer? - Which of 3 named competitors are showing the strongest public movement in UK bid advisory and tender writing? - What changed recently, what source proves it, and how confident is the signal? - Which award and buyer trail should influence the next bid, sales message, or positioning decision? - Specific decision check: Which proof points and positioning claims should we respond to before our next sales page or bid campaign? Coverage preview: - Impact Bids: award and buyer trail plus offer and pricing language; First report row: what changed, source link, confidence, buyer implication, and next action for Impact Bids. - Thornton & Lowe: offer and pricing language plus website and proposition changes; First report row: what changed, source link, confidence, buyer implication, and next action for Thornton & Lowe. - Executive Compass: website and proposition changes plus award and buyer trail; First report row: what changed, source link, confidence, buyer implication, and next action for Executive Compass. Paid output standard: - Executive readout: top 3 website fitness findings, commercial implication, and recommended next action - Public-site check: opening promise, trust proof, calls to action, buyer friction, and first-fix priorities - Competitor signal ledger: competitor, source link, signal category, confidence, implication, next action - Battlecard notes: bid/sales talk tracks, proof gaps, counter-positioning prompts - Watchlist and blind spots: what to monitor next and where evidence is weak or absent - Source appendix: public links checked, timestamp, and caveats
Example signal rows
A good report row does not just say what happened. It shows the source type, confidence, implication, and next practical action.
Offer shift
Example Bid Adviser B
Service page now leads with AI-supported bid production.
Evidence: Medium confidence: public website copy, snapshot needed.
Next action: Prepare counter-positioning around quality gates and review.
Capability signal
Example Bid Adviser C
Senior bid role advertised with public-sector growth language.
Evidence: Medium confidence: public job advert only.
Next action: Monitor for matching framework wins or named awards.
Commercial website checks with source discipline.
This tool is for owners, agencies, consultants, and commercial teams who need to know whether a public website is clear enough, trusted enough, and competitive enough to justify more traffic or outreach. The useful output is a small set of source-linked findings, confidence notes, and actions a team can actually use.
Competitor Intelligence is one of Mark Hay's practical public product surfaces. For the full operator context, see the markhay.net organisation products and services.
What is a Website Fitness Check?
It is a commercial health check for a public website. It combines competitor context, conversion clarity, proof gaps, calls to action, and practical first-fix priorities.
Which sources are checked?
Typical public sources include your website, competitor websites, public case studies, directories, reviews, Companies House, award notices, job adverts, news search, and relevant public pages where appropriate.
Is this automated scraping?
The current service is a manual-pilot workflow with public-source review, confidence notes, and practical judgement before output is delivered.
Is the output advice?
No. Outputs support commercial decisions and are not legal, procurement, investment, financial, or compliance advice.
What happens after checkout?
Send the brief, then the public website and relevant public competitor/context sources are reviewed manually. If the scope is unclear, it is queried before work starts rather than forcing a weak report.
Which option should a first-time buyer choose?
Most first-time buyers should start with the GBP19 Starter Scan. It is a small one-off review for one public site, named competitors, source-linked findings, and the first commercial fixes to make.