Tool
Competitor Research Brief Builder
A focused brief builder that names the question, competitors, sources, freshness, confidence, caveats, and required output before research begins.
What it does
The live route builds a reusable competitor-research brief. It does not search the market, monitor competitors, or generate findings. The separate Website Fitness route can scan one public page for observable on-page signals.
How it works
- 01Describe the business, market, named competitors, decisions, and public signals that matter.
- 02The live builder turns those inputs into a bounded research brief with sources and evidence requirements made explicit.
- 03Copy or email the brief for your own research, or enquire to agree a human research scope before any work or payment.
Pricing and access
Free brief builder and public-page scan
The current live route creates a research brief; it does not silently perform competitor research. A human review is available only by scoped enquiry.
- Free: build, copy and export a structured competitor-research brief
- Free: scan one public website page for observable conversion and trust signals
- Optional review: sources, deliverable, turnaround and price confirmed before payment or work starts
Work is based on public sources and practical judgement. Outputs support decisions; they are not legal, procurement, investment, or financial advice.
Capabilities
- Structured competitor-research question
- Named competitor and market inputs
- Public-source and evidence checklist
- Decision, confidence, freshness, and caveat requirements
- Copyable and emailable research brief
- Separate link to the live single-page Website Fitness scan
- Optional human research only after sources, deliverable, turnaround, and price are agreed
Use this when
- You need to define competitor research tightly before anyone begins searching.
- You want researchers or AI tools to use the same question, evidence standard, and decision boundary.
- You want to judge whether a scoped human research job is worth commissioning.
Questions this helps answer
- Which competitors and signals should be researched?
- What sources and evidence would make the result trustworthy?
- What decision will the research support?
- Which caveats, confidence notes, and freshness checks must be included?
Best used in a full tab
The live brief builder is easier to complete and export from a full browser tab on smaller screens.
Open brief builderThe embedded route creates a reusable research brief. It names the work still required and links to the separate free public-page scan; it does not claim completed research.
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