GBP19
Starter Scan
One public website, competitor context, conversion blockers, and the first practical fixes to make.
Start with a scanWebsite Fitness Checks
Know what to fix before buying more traffic.
A practical website health check for owner-led businesses. It combines competitor context, conversion clarity, trust proof, and source-linked first fixes so the next move is obvious.
Public-source first. No subscription required for the starter scan. No private logins or analytics access needed.
What gets checked
Commercial clarity
Can a buyer understand who the site is for, what is being offered, and what to do next without decoding the page?
Competitor context
What do nearby competitors, alternative suppliers, reviews, examples, directories, and public proof show?
Conversion friction
Where does the page ask too much, prove too little, hide the next step, or waste the first screen?
Trust and risk gaps
What proof, boundaries, examples, contact cues, or plain-language reassurance would make action easier?
Choose the route
Start small, then only go deeper if the evidence is useful.
GBP39/month
Micro Watchlist
A small monthly public-source watchlist for competitor and market signals worth noticing.
Start a watchlistGBP99
Strategy Brief
A deeper source-linked brief across up to eight competitors or context sources.
Request a strategy briefNeed the site fixed or built?
For businesses with no owned website, scattered Facebook/directory profiles, or a weak enquiry path, use the website-build route to send a brief and request the right deposit link.
Two tools, one offer
Use the free tools when you want to self-check first.
Website Fitness Checks is the commercial wrapper. The live tools underneath are separate so you can test the two parts independently before buying a manual review.
Competitor context
Competitor Intelligence
Build the source-linked picture around alternatives, proof, positioning, and market signals.
Open competitor moduleConversion clarity
Conversion Critic
Scan a public page for buyer confusion, weak proof, CTA friction, and copy that needs tightening.
Open conversion moduleEcommerce route
Shopify CRO Sprint
A Shopify-focused starter scan for product pages, campaign pages, mobile friction, and first-fix priorities.
Open Shopify routePlain boundaries
Useful, practical, and deliberately not overclaimed.
The output is decision support, not legal, financial, compliance, procurement, or investment advice. It is strongest when the question is commercial: what should we fix, prove, rewrite, or monitor next?
Is this Competitor Intelligence or Conversion Critic?
It is the combined commercial offer. Competitor Intelligence handles market context and alternatives. Conversion Critic handles page clarity, proof, calls to action, and buyer friction.
Do you need website logins or analytics access?
No. The starter route uses public sources only. If private analytics, customer data, or account access would help later, that is a separate permission step.
Who is it for?
Owner-led businesses, consultants, agencies, local firms, and website owners using platforms like Wix, GoDaddy, Squarespace, Shopify, Webflow, or WordPress.
What happens after checkout?
Send the site and context. The review checks public sources, then returns a concise set of findings, links, and first-fix priorities. If the scope is unclear, it is queried before work starts.