Website Fitness module

Scan the page. Find the buying friction.

Add a public URL and get a colourful buyer-journey critique before you spend more on ads, redesigns, or outreach. No copy-paste needed for normal public pages. It is the conversion module inside Website Fitness Checks, so the result can feed a wider commercial health check when needed.

1Add the website addressSo the report and paid review know what page we are judging.

2Scan the public pageThe tool extracts title, meta copy, headings, buttons, links, and visible page text.

3Use the action cardsFix the first blocker or buy a manual review when the stakes justify a deeper teardown.

Buy £9 quick report Open full fitness check (£19 starter)

The free tool scans public pages and analyses the extracted copy. Use the £9 option for a focused conversion note, or the £19 starter when competitor context and a fuller commercial health check would help.

What happens after checkout

Send the URL and goal, I review the live page as a buyer, then return priority fixes, rewrite direction, and the first screen changes most likely to reduce hesitation.

Have a free code? Use Email brief and include it. I will confirm the code before any paid work starts.

Website review workspace

URL scan first, action cards second. The text box is there so you can inspect what the scanner found.

Strong challenger

1. Website addressUse the exact public landing page, product page, or service page you want judged.2. Page type3. Page text found by the scanScanned from https://markhay.net/competitor-intelligence. Advanced: edit this only if you can see that the scanner missed important public content.

Email brief

Score89

Words79

Proof cues2

CTA cues4

Buyer read

Clear enough to test with real traffic.

What buyers see first

Website Fitness Checks help owner-led businesses see whether their public website is clear enough to win enquiries.

This is the first promise they judge.

What makes them hesitate

Opening promise

The first line is not doing a clean enough job for a fast-moving buyer.

What to fix next

Make the first line say who it helps, what changes, and why the visitor should care now.

This is the first change I would make before buying more traffic.

Priority fixes

MediumOpening promise: The first line is not doing a clean enough job for a fast-moving buyer. Fix: Make the first line say who it helps, what changes, and why the visitor should care now.

Rewrite direction

Website Fitness Checks help owner-led businesses see whether their public website is clear enough to win enquiries: clear buyer, visible proof, one obvious next step.

£9 quick report Open full fitness check (£19 starter)£39 teardown - deeper review

Copyable audit brief

Conversion Critic audit: https://markhay.net/competitor-intelligence
Page type: landing page

Score: 89/100
Verdict: Strong challenger
Buyer read: Clear enough to test with real traffic.
Word count: 79

Priority fixes:
1. Opening promise (Medium): Make the first line say who it helps, what changes, and why the visitor should care now.

Suggested first-screen direction:
Website Fitness Checks help owner-led businesses see whether their public website is clear enough to win enquiries: clear buyer, visible proof, one obvious next step.

Checks:
- Buyer named: yes
- Outcome visible: yes
- Proof cues: 2
- CTA cues: 4

Manual report option:
The paid review checks the live page, mobile first screen, proof, CTA, friction points, and gives a prioritized rewrite plan.

A website conversion audit that starts with the public page.

Conversion Critic is for landing page critique, website CTA audits, offer clarity checks, and quick buyer-journey reviews. The free scan gives a practical first pass; manual reviews are there when the stakes justify a deeper teardown.

If you also need competitor context and trust-positioning notes, use the broader Website Fitness Check.

View project proof See example output Read the critique note

What does Conversion Critic check?

It checks public page copy for buyer clarity, audience fit, proof gaps, CTA clarity, vague claims, and the next highest-impact conversion fix.

Do I need to paste my copy?

No. Start with a public URL and scan the page. You can edit the extracted text only when important copy is hidden behind scripts, tabs, or popups.

Who is this useful for?

It is useful for founders, operators, agencies, and ecommerce teams reviewing landing pages, service pages, product pages, or checkout pages before more traffic is sent to them.

Are the paid reviews automated?

No. The free tool is automated. Paid reviews are manual reviews of the live page, mobile first screen, proof, CTA, friction points, and rewrite priorities.