Competitor Intelligence
Who it is for
Teams that need repeatable competitor monitoring and structured exports.
Problem it solves
Turns tab-by-tab research into a consistent intelligence workflow.
Mark Hay
Building clarity from complexity.
BI, automation, and practical AI applied to problems that need clear structure and commercial usefulness.
BI leader and builder who works at the intersection of data, process, and practical delivery.
The problems I do best on are the ones where the right answer is not obvious and the wrong one wastes months.
Decision supportAutomationProduct thinking
Best used for
Where I consistently add the most.
- Reporting environments where the data exists but no one fully trusts it yet
- Operational processes where too much still depends on the right person knowing the right thing
- Automation work where the goal is genuinely less work — not the same work done differently
- Half-formed ideas that need shaping into something with a clear scope and a reason to exist
Useful tools
Direct paths to the highest-utility builds
Focused tools for competitor research, conversion diagnosis, and e-commerce arithmetic.
Conversion Critic
Who it is for
Founders and operators revising landing pages or offer pages.
Problem it solves
Shows where copy is vague, weak, or creating avoidable conversion friction.
E-Commerce Calculators
Who it is for
E-commerce operators making margin, fee, and landed-cost decisions.
Problem it solves
Gives direct answers to recurring pricing and profitability questions.
Paid ways to work with me
Depth for problems that need more than a quick pass
Structured paid paths when the work needs dedicated time, detail, or batch output.
Friday Deep Dive
Fixed-price focused engagement (£950 launch) for one defined bottleneck and a practical handover by end of day.
Learn moreConversion Critic — full report
Deeper diagnostic output for teams that need more than lightweight copy critique.
Learn moreCompetitor Intelligence — full export / batch
Structured competitor outputs built for bulk analysis and repeatable monitoring.
Learn moreProof
Products and prototypes
A mix of live products and flagship in-progress builds focused on practical value.
Sub-brand
Context Switch
The label for tools, systems, and software experiments that sit between product thinking and personal software.
Get in touch
If you want to talk about systems, automation, product ideas, or a useful build, there is a direct way to do that.