Digital Setup Scorecard

Client-side, export-ready tools for small businesses that need useful assets without another monthly subscription.

Business-Ready start

Get the practical sales basics in place before you pay for more software.

Choose where the business is now, then use the smallest free route that gets it ready to quote, sell, be found, or follow up.

Selected route

Get Ready

  1. 1. Run the scorecard
  2. 2. Fix website and profile gaps
  3. 3. Save a launch-ready action list

Free first. The optional Launch Admin Pack is only for one-off help after the tool output is useful.

Founder readiness

67%

A practical check of the digital basics most new small businesses need before outreach, print, paid ads, or repeat follow-up.

Ready6
Check2
Needs work1

What to fix next

Start with anything marked Needs work, then tidy the Check items before scaling outreach or spending money.

Ready

Public website or landing page

Evidence: https://yourbusiness.co.uk

Next: Check the page on mobile and keep the contact route obvious.

Check

Website structure and call to action

Evidence: Primary action: Ask for a quote; proof: generic or missing

Next: Use the One-page Website Brief before building, paying for design, or publishing the first page.

Ready

Business email and phone

Evidence: hello@markhay.net | 01225 123456

Next: Use the same contact details everywhere.

Ready

Google and directory profile copy

Evidence: 3 services listed.

Next: Paste the profile pack into Google Business Profile and key directories.

Ready

Quote, invoice and payment terms

Evidence: INVOICE INV-1007; Payment due within 14 days of the invoice date.

Next: Send a test PDF to yourself and confirm the totals, dates, VAT handling, and payment wording.

Ready

Pricing and cash sense-check

Evidence: Profit per sale £18.48; monthly net £675.20.

Next: Review again before buying ads or tools.

Ready

Customer follow-up system

Evidence: 2 open leads in the tracker.

Next: Export this weekly and keep every lead assigned to a next action.

Needs work

Review and reputation process

Evidence: Placeholder review link still present.

Next: Add the real Google review link before printing review cards.

Check

Claim and proof hygiene

Evidence: Proof still reads generic.

Next: Add a real proof point: years, location, guarantee, process, photos, or named experience only if true.

Client-side

Everything runs in your browser. Your draft stays on your device.

No subscription

Use the tools for free. Buy one-off help only if it saves time.

Export-ready

Download, copy, print, or paste into your workflow.

Manual review optional

Check and edit before anything is sent.

Related products and services

Built alongside other practical Mark Hay services.

These links are included for awareness and context. They point to real public surfaces, use honest status labels, and should not be read as customer evidence, ratings, awards, or proof of outcomes.

UKShortlists.co.uk

Public site

Open

UK buying guides, checklists, shortlist routes, and practical decision support before readers leave for merchant pages.

Best for: Consumer buying decisions, shortlist comparison, and route-first affiliate publishing.

WorkoutsDaily UK

Public tool

Open

A simple daily movement planner for people who want practical fitness structure without a heavy coaching product.

Best for: Daily workout prompts and lightweight exercise planning.

Smart Tenders UK

Live product front door

Open

A tender management workspace for opportunity checks, bid/no-bid review, supplier readiness, response planning, and procurement support workflows.

Best for: Tender triage, bid preparation, supplier evidence, response structure, and procurement workflow control.

NoTrap Business Tools

Public tool

Open

Practical small-business tools for quotes, invoices, QR assets, review replies, pricing checks, and follow-up messages.

Best for: Small business admin and marketing assets without a forced subscription first.

Website Fitness Checks

Pilot service

Open

Commercial website and local visibility checks that combine site health, listings, reviews, search signals, competitor context, conversion critique, and source-linked first-fix priorities.

Best for: Business marketing and digital teams that need to know what to fix before buying more traffic, rebuilding a site, or asking for budget.

Cleaners Booking Demo

Live demo

Open

A focused service-business booking-flow demo for testing appointment, enquiry, and conversion patterns.

Best for: Local-service booking and conversion-flow examples.

Publisher article support

Public support page

Open

Free practical reader-service article support for local publishers, newsletters, and community media.

Best for: Non-exclusive local publisher articles and editorial collaboration.