Small business price calculator
Work out a price that covers your own time, materials, overheads, payment fees and chosen profit margin before sending a quote. Include labour in your direct cost; it is not added automatically.
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Margin & Price Check
Check costs, a target margin, payment fees, VAT and estimated profit.
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Include your time (hours × your chosen hourly cost), materials and subcontractors in unit cost. Use realistic billable units to spread overheads. This calculator does not add labour automatically.
- - Enter unit cost (use 0 if none).
- - Enter overheads (use 0 if none).
- - Enter billable units (use 0 if none).
- - Enter target margin (use 0 if none).
- - Enter platform fee (use 0 if none).
- - Enter vat rate (use 0 if none).
Fee assumption: the card or platform percentage is charged on the customer's VAT-inclusive payment. This is a pricing sense-check, not accounting advice; check your provider's fixed and percentage charges.
Not sure where to start? Plan the business basics
Business-Ready start
Get the practical sales basics in place before you pay for more software.
Choose where the business is now, then use the smallest free route that gets it ready to quote, sell, be found, or follow up.
Selected route
Get Ready
- 1. Run the scorecard
- 2. Fix website and profile gaps
- 3. Save a launch-ready action list
Free first. The optional Launch Admin Pack is only for one-off help after the tool output is useful.
Check outputs before using them. Most tools run locally; the AI brief is built on this device; only paste it into another assistant when you choose to. Browser saves are unencrypted and stay on this device. Download important work as a backup.
How this tool works
- True cost per unit is your direct cost plus monthly overheads divided by expected billable units. Include your own time at your chosen hourly cost, materials and subcontractors in direct cost; the tool does not add labour automatically.
- Target margin is profit as a share of the selling price, rather than a markup on cost.
- Card or platform fees apply to the VAT-inclusive payment. VAT is added to the selling price; it is not profit.
- The suggested price depends on your cost and volume assumptions. Check the market and your capacity before quoting.
Worked example: £40 direct cost plus £200 overheads spread across 20 units gives £50 true cost per unit. A 25% margin with no fees or VAT needs an unrounded selling price of £66.666… (about £66.67).
Turn your checked price into a quoteNext steps open in a new tab so your current draft stays here. Working inputs are not transferred automatically. Copy the details you need to continue.
Use this when
- You are about to quote a first customer and want to avoid underpricing.
- You need a quick margin view before committing to a public price.
- You want a simple check before moving figures into your own records.
What you get
- A suggested selling price from direct cost, allocated overheads, target margin, card/platform fees and optional VAT.
- A breakdown of cost, selling price, VAT and estimated profit, with copy and download output.
- A practical prompt to review fixed costs, time, materials, and payment terms before you send the quote.
Common questions
Can I use this instead of an accountant?
No. It is a quick pricing hygiene tool for early decisions. Keep proper records and get professional advice where tax or accounts treatment matters.
Will this tell me the perfect price?
No. It helps you spot weak prices, missing costs, and low-margin work before you commit.
Continue your task
Need a connected workspace? Owner Support keeps jobs, money, research and next actions together. It opens in a new tab; copy any details you want to keep there.